DOES MY BUSINESS NEED A WEBSITE?

There was a time not long ago when a business could do without a Web site, but that time has long gone.

Should your business have a Web site, even if your business is small and sells products or services you don't think can be sold online? Period. No question. Without a doubt. Abosolutely

Also, don't be so quick to dismiss your product as one that can't be sold online. Nowadays, there's very little that can't be sold over the Internet. More than millions of shoppers are now online, purchasing everything from books, computers, cars, real estate, jet airplanes, natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

Internet marketing research firms predict that the number of online consumers will grow at a rate of 60% to 70% over the next few years. These numbers alone should be enough to persuade you that your business should have a Web site.

Let me clarify: I'm not saying you should put all your efforts into selling your wares over the Internet, though if your product lends itself to easy online sales, you should certainly be considering it. The point is that you should, at the very least, have a Web presence. This enables your customers, potential employees, business partners and, perhaps, even investors to quickly find out more about your business, and the products or services you have to offer.

That said, it's not enough that you just have a Web site. You must have a professional-looking site if you want to be taken seriously.

Since many consumers now search for information online prior to making a purchase at a bricks-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of monkeys, your chance at making a good first impression will be lost.

One of the great things about the Internet is that it has leveled the playing field when it comes to competing with the big boys. With a well-designed site, your little operation can project the image and professionalism of a much larger company. The inverse is also true. I've seen many big company Web sites that were so badly designed and hard to navigate around that I found myself leaving them. This is good for small business people — it's your turn to shine!

You also mention that yours is a small operation, but when it comes to benefiting from a Web site, size doesn't matter. I don't care if you're a one-man show or a 10,000-employee corporate giant. If you don't have a Web site, you're losing business to other businesses that do.

Here's the exception: It's actually better to have no Web site at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, "Hey, look, we take our business seriously and we've created this wonderful site for our customers!" or it screams, "Hey, look, I let my 10-year-old nephew design my site. Good luck finding anything!"

Your Web site is an important part of your business. Make sure you treat it as such.

Start an affiliate program. With your own affiliate program, you can recruit an army of people (your affiliates) who will recommend your product on their Web site for a percentage of any sales they refer. You have the power to exponentially increase your income as more and more affiliates sign up and you continue to teach your existing affiliates how to increase their commission checks (and your income).

Call Attitude professional's experts to have your website customized to your specific needs.

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