WHEN YOU GIVE SOMETHING, MAKE SURE IT'S REALLY SOMETHING!

A key chain or refrigerator magnet was once a standard marketing giveaway. These time-honored trinkets still have their place, but to really garner client attention nowadays, you've got to raise the amazement factor a few degrees. Customers are no longer so easily impressed by free yardsticks and paperweights. These days, you want items that are high-quality, high-tech, or both.

Coffee mugs may still be a staple among promotional giveaways, but now they are stainless-steel travel mugs as opposed to the breakable kind. Whatever item you're giving away, notch up the quality a bit. Consider gourmet leather pad folios, polo shirts, and car kits. Customers recognize the inherent quality in these gifts. They know that you spent a little more because you think they're worth it, and that message says a lot.

Turning up the "wow" factor when it comes to high-tech toys is important as well. Wi-Fi detectors, LCD-lighted pens, and digital golf scorecards. These products, especially when well-linked to your product or service, have an intrinsic "cool" factor that tells customers you're on the cutting edge. They know that you've gone the extra mile to provide them with an item that's both fun and useful, and they'll appreciate your efforts.

Don't let your competition hand customers the cooler or better-quality giveaway that will turn their heads. When consumers see quality giveaways, they're going to associate that quality with you. They're also going to remember the fine gift they received when looking to purchase products or services in the future.

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