MARKETING SECRETS

Why do patients stop care prematurely?

Most patients are concerned about their health only when some issues arise. At that point, a patient will frantically look for a quick fix. Although a patient during the “acute painful stage” will swear to any treatment regimen, as soon as the pain is dissipated, the human mind is ready to resume all activities. Contrary to healthcare professionals, patients are concerned with the “here and now” more than the “there and tomorrow.” A successful marketing program with reminders and continuous information ensures that your patient's education about their health care issues is addressed. Today’s fast paced life does not allow health care providers to spend long hours educating patients and answering their questions about their conditions. Patients are spending enormous hours on the internet reading, learning, watching and absorbing information. Yet, because the array of material is so vast, patients do not get direct answers about their problems. Attitude will write, design and create informational newsletters, brochures, emails…to teach and educate your patients while giving the doctor time to spend attending to other clinic issues.

• When you give something, make sure it’s really something!
Make sure the value of your gifts shows how much you value your customers and their business.

• Putting your business ahead by wearing it on your sleeve!
You're going to wear clothes anyway, so why not use it for marketing?

• Does my business need a Web site?
If you are thinking not, guess again. Find out why a Web site is a vital component to your marketing and your brand.

• Big Postcards Make Big Impressions
Use these 5 tips with your customized postcards.

• Efficiency vs. Effectiveness
Determine whether or not you are properly executing your CDTM-E marketing campaign.

• The Effect of RSS on E-Mail Marketing
With the ever increasing amount of spam ads, RSS could be the missing piece in your marketing program.

• 7 Tips to Attract and Keep Visitors On Your Site
You've invested into a Web site, now get the highest return on that investment.

• What is Relationship Marketing?
Putting "Bringing your message home" into action.

• Are you marketing, or just advertising?
Are you thinking short term or long term?

• HIPAA: You can do newsletters!
An overview of how your newsletter is HIPAA-compliant.

• S-t-r-e-t-c-h your marketing dollars...
Split costs to make your marketing investments even more cost effective.

• How to get the most from holiday cards.
Make every dollar count.

• What about those mail permits?
Explanation of mail permits and solutions.

• Do you want to build a successful referral program?
Referrals and word-of-mouth advertising are consistently the strongest forms of advertising and carry the most impact.

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